CPA networks (or CPA affiliate networks) usually are services in which the advertiser pays off directly for the action accomplished (order, sale) on your site when passing through the provided traffic channel.

According to marketers, this system is unquestionably perfectly suited for B2C (software downloads, payment for subscribers, online store purchases) and is definitely not applicable to B2B companies.

Just how do CPA networks work?

The network end user enters into an agreement having a network of blogs, directory website sites and other online resources to set ad units.

The system is similar to participation inside advertising network in Yandex or Google Display Multilevel, but with one difference.

Mutual payments employing partners are made directly to get completed actions on a website.

How Cpa (certified public accountant) marketing networks work

Then the network owner symptoms an agreement with an advertiser (usually on paper), specifying the terms of payment and as well clearly specifying the rate every lead.

Traditional disadvantage for advertisers — the fact that the owners involving normal sites usually use a fairly large amount to enter the courses.

Generally there are also intermediary agents – CPA-network aggregators, which in fact blend all owners-agents of CPA-networks and resell traffic chances are according to the scheme:

– Traffic resale process

– The exact scheme is very simple, and almost everything seems to be fair.

– The network learn buys traffic, catches potential buyers and resells the brings about the seller of goods and organizations.

If there is just about any risk of being swindled with a CPA network, there is a kind of “arbitrage” – an aggregator concerning networks where one is guaranteed to pay for leads and the many other is rewarded after paid back leads.


Sales Funnel

– In short, the brain sales funnel consists of all these steps:

guidance Potential customers.

: Unsolicited leads.

– Warm leads.

– Customers.


A cozy lead in marketing is in reality a conventionally “confirmed” lead.

That is, someone who is a real person who confirms that he is a one who made the application.

But he is not quite your client.

Typically, a warm head might be:

: An interested visitor.

– A equivalent (who punches in charges, products).

recommendations A person who inquires about the worth or checks availability. affcountry.com/

That is, even if the man or women wants to buy a product when compared to you, they may ask questions.

If you can’t satisfy the customer (or something he doesn’t comparable to the product), you will drop the customer.

If your customer is not satisfied with your personal feedback as a supplier and also feedback about the product you could be selling, you will lose the particular purchaser.

This means that the warm lead is nonetheless not a customer.

Which is, the sales funnel is actually inexorable.


We’re a little cold about traffic accommodement, about CPA networks.

And buying traffic from “questionable” sources has always been embarrassing.

Although the temptation is going to be high – for example , we all just need readers for our site, and you can get them very along with little outlay through CPA.

But we still abide by natural channels to attract targeted visitors.

So what benefits are worth drawing?

Don’t let CPA approaches drive traffic to your site. Persons run the risk of losing roles in Yandex for unfaithful behavioral factors.

Do not create a landing page on the separate domain and do not draw up a list in services and web sites. You run the risk of burning up the position of your site.

It is worth getting a most effective method of payment to your lead. Remember that you are purchasing leads, but you cannot obstacle their quality.

Demand to be told ?n regards to the methods of attracting traffic.

Demand the CPA’s legal details, the name of the overseer and the conclusion of the cope on your terms.

Still, we recommend to be able to concentrate in your hands traditional methods of attracting traffic: wording on your accounts, SMM with your publishers, blog on your site and SEO under your own control.